Design and Engineering

Our design vision centers on classic, elegant lines that stand the test of time. The simpler, the better.

We thought a lot about how to master a complex, unrestricted material like carbon fiber while simultaneously paying tribute to the nostalgia that continues to inspire us.

We thought about breakthroughs, both personal and systemic. We thought about the birth of mountain biking, road racing, criteriums. We thought about epic days on steep climbs and athletes like Hinault, LeMond and Induráin.

Carbon frame molds

The simpler the better, we decided. Why? Because we’re committed to building a pure, top-performing bike that lasts day in and day out.

Our Design Engineer combines that inspiration with a passion for design, engineering, manufacturing, and CAD, and develops the blueprint for the overall physical design.

“Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product.”

Jonathan Ive

At Pursuit we work to close the loop between design and manufacturing, which allows us to make better bikes that are stronger and safer.

Hand Drawn Initial Design Concepts

Everything starts with pen and paper. Carl and Jeff, Pursuit’s design engineer, start with a list of criteria, discuss each feature, and sketch various options until they land on an overall style that makes them happy.

3D Model

Once the general criteria and aesthetics are developed by hand, Jeff builds the model in the computer. This model will be the basis for all development as the process moves forward.

Photorealistic Rendering

The renderings allow us to see how light and shadow will interplay with the overall aesthetic of the design.

Testing fit

Checking Specs and Fit

Prior to committing to molds, a 3D model is produced and all specs are confirmed. Then we assemble the model to ensure that all parts fit as expected and there are adequate clearances.

Laminate and Ply Design

Jared designs the laminate schedule, which determines the characteristics of each part. From there, we develop the ply shapes and digitize the ply design for cutting.

Create CAD Designs for Molds

The final step is creating the CAD design for each mold used to create the parts. Once these designs are complete, we send them to our partner for manufacture.

Frame Construction