Erik Rolf Joins Pursuit Cycles

December 28th, 2018 by / In Updates


Carl Strong, Founding Partner

406-548-2336 /

For Immediate Release

Erik Rolf Joins Pursuit Cycles as its Head of Manufacturing

BOZEMAN, MT – Jan. 4, 2019

A bike builder with 10 years of experience crafting custom frames for cyclists all over the world is joining Pursuit Cycles as its Head of Manufacturing. Erik Rolf is responsible for turning Pursuit’s design and engineering requirements into top-of-the-line carbon fiber road bikes, and he’ll also be in charge of refining and streamlining Pursuit’s manufacturing process.

Erik and Pursuit Founding Partner Carl Strong first met in 2007 when Erik purchased a custom bike from Carl while attending Montana State University. They hit it off talking shop about building bikes, and shortly after graduating from MSU, Erik signed on for a two-year apprenticeship with Strong Frames. In 2008, he launched his own brand, Alliance Bicycles, where he builds custom road, gravel and mountain bikes out of steel and titanium.

Erik and Carl’s partnership at Pursuit promises to be a good fit for both parties. “Carl and I have been working together and good friends for over 11 years,” Erik said. “Joining Pursuit was an opportunity I couldn’t pass up.”

Erik added that he’s looking forward to working with a team of individuals committed to designing, building, marketing and selling a limited run of top-of-the-line bicycles. “To build a brand like Pursuit, everyone involved has to operate at such a high level. It’s important to have a crew with complementary skills,” he said. “I wear a lot of hats at Alliance. There’s something enticing about being more single-minded in what I’m doing.”

Erik will continue to build custom frames for clients of Alliance, a brand he built from scratch. He said joining Pursuit will allow him to grow as a frame builder at Alliance Bicycles by focusing his vision on the frames and projects that most inspire him.

About Pursuit Cycles

Pursuit designs, engineers and manufactures carbon fiber road bikes to uncompromising standards in Bozeman, Montana. Pursuit is one of the only bike builders manufacturing limited-edition carbon fiber bikes right here in the U.S.